Collecting data in a living lab
On Wednessday 9 July, the day started at the Smart Orchard project in Mattawa. This is a commercial fruit orchard where Washington State University, as part of a public-private partnership, experiments with data applications in real-world growing conditions. Around fifteen different sensors are active in the field, including ones for sap flow, fruit temperature, trunk diameter and respiration. These indicators help detect heat stress early, allowing growers to act predictively rather than reactively. The Dutch delegation gained insight into how science and practice are working hand in hand in this PPP setup, where knowledge and technology directly support fruit production.
Insects, soil layers and cross-continental comparisons
During the networking lunch, two researchers shared their insights. An entomologist highlighted the similarities and differences between pest insects in the Netherlands and the US. A soil horticulturist then explained how soil composition can vary significantly within a single orchard, and what that means for yield and crop management. It’s precisely this type of knowledge that makes data collection and smart interpretation essential.
Auvil Fruit as an example of precision and long-term vision
In the afternoon, the group visited Auvil Fruit, a leading grower with a long track record. Everything at the company is focused on quality and efficiency. Auvil even developed its own apple variety and continues to invest in improvement. The Dutch growers were visibly impressed by the tightly managed blocks and the high standards throughout. The visit sparked in-depth discussions about production strategy, scale, genetics and market access.
Riverside networking at sunset
The day ended in a relaxed setting along the Yakima River. Some participants took a refreshing dip while others enjoyed the views and evening sun. We also experienced the full force of the Ellensburg wind. Around the campfire, we were joined by the Washington Wine Commission, the regional counterpart to the WTFRC, but focused on viticulture. Matt Miles of Allen Brothers, a known partner of companies like Storex and Salco, also dropped by. On this third day, insights, innovation and informal connections came together naturally.
Smart practice shows what Orchard of the Future stands for
This day clearly demonstrated how far the sector has come in applying technology. The combination of PPP structures, data applications, research and scalable growing solutions makes this region highly relevant for technology companies. It’s exactly the type of context where innovations can be both tested and applied. That’s what Orchard of the Future is all about, linking technology to real-world grower needs.
Read also the rest of the trip
Day 1, 7th of July 2025 >
Day 2, 8th of July 2025 >
Day 4, 10th of July 2025 >
Day 5, 11th of July 2025 >
